Plugin & Services Terms of Use

Blue Raven Plugin Terms

These terms and conditions (“Agreement”) set forth the general terms governing your use of Enterrahost Limited’s WordPress plugins, tools, and associated value-added services, including but not limited to EnterraMon and other server-side features (“Plugins and Services”). This Agreement is legally binding between you (“User”, “you” or “your”) and Enterrahost Limited (“Enterrahost”, “we”, “us” or “our”).

Unless otherwise stated, the downloadable and locally installed components of our plugins are licensed under the GNU General Public License version 2.0 (“GPLv2”), which grants you the freedom to use, modify, and distribute the software, subject to the terms of that license.

However, certain advanced features and functionality — including subscription-based services, server-side APIs, dashboards, and any data or content delivered from our infrastructure — are proprietary to Enterrahost Limited and are only accessible with a valid, active license key. These services are not covered under GPLv2 and are governed exclusively by this Agreement and your subscription terms.

By installing or using our Plugins or accessing any related proprietary Services, you confirm that you have read, understood, and agree to be bound by this Agreement. If you do not agree to these terms, or if you are not properly licensed, you must not use the proprietary Services.

You acknowledge that this Agreement constitutes a binding contract between you and Enterrahost Limited, even though it is electronic and not physically signed.

Table of Contents – Blue Raven

1. Overview
2. Free Features
3. Subscription Features
4. EnterraMon Access for Subscribers
5. Service Reliability and Dependencies
6. SEO and Content Disclaimer
7. Changes to the Plugin and Terms

Overview

Blue Raven is a WordPress plugin developed and provided by Enterrahost Limited (“Enterrahost”, “we”, “us”, or “our”) to assist website owners with SEO, content creation, and optimisation tools. The plugin is made available at no cost via the official WordPress Plugin Directory. By installing, activating, or using Blue Raven, you (“User”, “you” or “your”) acknowledge that you have read, understood, and agree to be bound by these terms.

Unless otherwise stated, the plugin codebase distributed via WordPress.org is licensed under the GNU General Public License v2.0 (GPLv2). Additional proprietary services provided by Enterrahost — including but not limited to server-side AI tools, dashboards, and cloud features — are governed separately and require a valid subscription.

Free Features (GPLv2)

The core functionality of Blue Raven, made available under the GPLv2 license, includes a range of features designed to enhance SEO and content management. These free tools currently include, but are not limited to:

• Automated detection and insertion of missing alt text for images
• Schema.org and meta tag enhancement tools
• Flexible mail form builder with bot protection (e.g. Cloudflare Turnstile, hCaptcha)
• Tools for managing robots.txt and sitemap.xml
• Analytics script configuration for Google Analytics, Bing, Meta, and Clarity
• Easy site verification tools (Google, Bing, Meta, etc.)
• One-click Bing Instant Indexing integration

These features are provided on a “best effort” basis. We reserve the right to modify, add, or remove features at any time without prior notice. Continued use of the plugin constitutes acceptance of any such changes.

Subscription Features (Proprietary)

Users may optionally subscribe to the Blue Raven Premium Service, which unlocks proprietary server-side features not included in the GPLv2 plugin. These advanced tools may include:

• AI-powered product description generation for WooCommerce
• Brand voice customization for content consistency
• Monthly allocation of Feathers, our internal usage token system for AI and premium tools
• Priority access to support and new feature requests

Feathers are used to access server-side generation features and may be topped up at any time. A valid subscription and an active license key are required to access these features. WooCommerce must be installed and active to use WooCommerce-specific tools.

EnterraMon Access for Subscribers

Active Blue Raven subscribers also receive access to EnterraMon, our integrated monitoring service. This includes features such as uptime tracking, SSL expiry checks, and on-page diagnostics. Access to EnterraMon is provided as a value-added service and is subject to its own terms. We make no guarantees regarding its availability, data accuracy, or long-term inclusion in your subscription.

Service Reliability and Dependencies

While we strive to maintain high performance and service availability, the functionality of Blue Raven and its services may be affected by factors beyond our control, including but not limited to:

• Hosting provider restrictions or limitations
• Website-specific security configurations
• Plugin or theme conflicts
• Outages or limitations in third-party services
• Scheduled or emergency maintenance of our infrastructure

We provide all services, including both plugin features and subscription tools, on a best effort basis and do not guarantee uptime, compatibility, accuracy, or uninterrupted access.

SEO and Content Disclaimer

Blue Raven is a supportive tool intended to assist with SEO, content creation, and optimisation efforts. It does not guarantee improvements in search engine rankings, site traffic, or revenue. SEO outcomes are influenced by a wide variety of factors, including website structure, competition, market conditions, pricing strategies, and content quality.

Users are solely responsible for reviewing and approving any generated content before publishing. Enterrahost assumes no liability for any loss resulting from the use of plugin-generated content.

Changes to Features and Terms

Enterrahost reserves the right to update, modify, or discontinue any aspect of the Blue Raven plugin or its associated subscription services at any time. Changes to features, usage terms, or licensing conditions will be reflected in updated documentation or terms of use.

We may update these terms from time to time. By continuing to use Blue Raven after any changes are published, you agree to follow the updated terms, whether you’re using the free version or a paid subscription.

The Blue Raven term were last updated on July 6, 2025.