Two different limits run out at different times, and they are topped up from the same place. Sites are the number of domains you can monitor. Credits are the things that cost money to fetch, such as search volumes, backlink pulls, competitor data and the monthly analysis itself.
The pools are on the overview
SEO tokens buy the paid lookups and the monthly analysis. AI credits buy the Content Assistant, by length, so a short draft costs a tenth of a long one. They are separate balances and they never convert into each other, which is why the overview shows them apart rather than as one number.
Adding sites
Site blocks are sold in units of 1, 5 or 10 and billed with your plan. They are added from Settings, under the entitlements section, and they stay for as long as you keep them.
Lite cannot be expanded, on purpose. Past two sites, moving up to Pro costs less than adding the same capacity to Lite would, so the honest instruction is to upgrade rather than to buy a block. The same comparison is worth making on the higher tiers before buying several blocks, because the tier above is often the cheaper route to the same capacity.
Adding credits
Credit packs are one-off purchases and never expire. They are only spent once the monthly allowance is gone, so a pack behaves as a floor under the month rather than as a race against it. Buying a pack is the right move when one heavy month would otherwise stall the work; buying a bigger plan is the right move when every month is heavy.
When the pool runs out mid-month
What stops and what continues is worth knowing before it happens.
- The weekly technical scan continues. It is included in the plan and does not draw on the SEO pool.
- Paid lookups stop until the pool is topped up or the month turns over: volumes, backlink pulls, competitor data and the monthly analysis.
- The Content Assistant stops when AI credits are exhausted, separately from the SEO pool.
- Stored data stays readable. Nothing you already measured disappears because a balance reached zero.
Where the monthly allowance resets
On the renewal invoice, not on the first of the month. If the invoice is not paid, the allowance does not replenish, and the pools stay where they are.
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