Read a weekly scan

The weekly scan is a structural check. It fetches the pages it can reach and reports what is wrong with them, in the categories that stop a page being indexed or understood. It does not pull rankings, backlinks or competitor data, because those cost money and arrive in the monthly analysis instead.

So the weekly scan answers one question. Is anything about this site broken in a way that a search engine would notice?

What arrives each week

A crawl of up to the page allowance your plan carries, against a fixed rule set in eight categories. Titles and meta descriptions, heading structure, canonical and indexability, status codes, internal links, images and alt text, structured data, and performance where it can be measured from the response.

Read the severity, then the category, then the page

Every finding carries a severity and the page it came from, and that order is deliberate. A high finding on the homepage is worth more than forty low findings across archived pages, and a crawl issue stays a crawl issue until it is fixed.

The category tells you what kind of fix it is.

• Metadata is usually a template fix, done once in the CMS and applied everywhere.
• Structure is heading order and internal linking, which is editing rather than configuration.
• Targeting means the page is competing with itself, often a canonical or a duplicate.
• Links means a broken internal link or generic anchor text, which is a fast win.

The health score is a summary, not a grade

The ring shows how the findings weigh against the pages crawled. A site with a hundred pages and three high findings can score lower than a small site with one, because a proportion of pages are affected. That is useful for watching a number move week to week, and it is not useful for comparing your site to somebody else's.

Treat it as a trend line. If it falls after a deploy, the deploy changed something. If it sits flat for a month, the crawl is not finding new problems, which is the outcome you want.

What the weekly scan will not tell you

It will not tell you whether the pages rank, because it does not ask Google. It will not tell you who links to you, because that is a paid pull. It will not tell you whether the content is good, because no crawler can. Those arrive with the monthly analysis, which is also the run that spends credits.

Running one when you want it

Run scan starts a technical check immediately, up to the page allowance on your plan. It is the button to use after publishing a batch of pages, rather than waiting for the week to come round. A full check on demand, which is the monthly job at a time of your choosing, is included on Business and Agency.

If a finding looks wrong, the page it came from is one click away, and the fix instructions name the element rather than the rule.